Williams Warn – Make Your Own Beer in 7 Days…Fresh & Ready to Drink
The practice of brewing goes back more than 5000 years. While any mention of the term beer brewing today is mainly associated with global, multi-billion dollar conglomerates, it is important to always remember that brewing as we know started as home brewing before it went commercial.
Home brewing is still practiced today with new home brewing machines models and brands constantly being released into the market. But many have failed to take off only attracting an initial excitement before eventually being consigned into the dustbin of history.
WilliamWarn, a New Zealand company, intends to change all that by developing a personal brewing machine. The device tackles many of the issues that off-the-shelf home brewing solutions have been plagued with for years.
Past impediments to home brewing include the long carbonation process, poor temperature control thus extending fermentation time, long clarification process, lack of a sediment removal functionality, laborious process, absence of technical know how to make good beer, poor temperature control during fermentation etcetera.
The WilliamsWarn Personal Brewery is designed and built around 6 key features. The stainless steel pressure vessel, the temperature control system, the sediment removal system, the clarification system, the gas dispense system and the draft dispense mechanism with flow control.
With the WilliamWarn Personal Brewery, it takes just seven days for one to successfully brew commercial-standard beer. Realizing the negative impact that oxidation has on the final quality of beer, the device is designed to ensure oxidation is kept at minimum.
The WilliamWarn device targets the New Zealand market first, but the founders of the firm intend to later push the product globally starting with Australia, then the US before moving onto other countries.
There is strong potential for the product in countries such as the UAE and Qatar where the cost of ordinary beer is prohibitively expensive. With its compact size, the WilliamWarn personal brewer will be at home in a bar and cafe just as much as it would be in the workplace and in the home.
What does the future look like for the WilliamsWarn Personal Brewery? On the face of it, prospects seem bright. However, there is one element of the machine that might make this device crash even before it lifts off the ground – cost. With a single unit going for NZ$ 5660 (US$ 4538), WilliamsWarn’s Personal Brewery is clearly not targeting ordinary home brew drinkers.
To their credit, the company has acknowledged that the cost of each unit is indeed high. This is primarily due to their initial approach of only developing 25 machines in order to gauge market reaction. The company could thus not enjoy the economies of scale especially since the concept for the machine had to be developed from scratch.
In this light, the company is thus banking heavily on the rapid uptake of the device in order to gradually pull down the cost per unit.