Topsy – Realtime search powered by the social web

May 3, 2011 in Communication, Technology

Topsy.com is a new search engine that is powered by the social web. Today a large part online content in inputed through social networks and nearly all of today’s content is commented though social tools. Google indexes website and ranks them by using complexe algorithms, but one of the main ranking parameter is the number of links directing to one site. Topsy on the other hand uses a similar technique but by indexing social network activities mainly tweeter and sooner more platforms.

The talk about realtime search because topsy will rank your search depending on the amount of activity it’s generating on social sites, since this activity is very dynamic and fluctuates you contents are very likely to be different from one day to an other. But you will be insured that the results are some of the freshest information that is out there.

With the size that social media has taken on the web topsy can use “real human beings” to crawl the web and rank the content. Social bookmarking became very popular because it was based on the same concept “if loads of people talk about or like something” it must mean it is interesting. The downside of social bookmarking site is that it’s very fragmented and users have to input the content themselves. With Topsy in the future you will be able to tap in all of those sites too making it a meta-social search engine.

I think it’s a very interesting concept but it will be difficult to take market share from google. It might emerge has an add-on to search different types of information but it will only focus on very recent information and really be no use if you’re looking for a precise document for you final paper. But if you want to know the latest gossip around something it wil be ideal.

Have a quick look a this video with the Co-Founder and Vice President of Topsy

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Topsy

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Tags: amount, co founder, com, complexe, concept, downside, google, hand, inputed, network, online, real human beings, Realtime, social bookmarking, social networks, social search, social web, technique, web today

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